Lui Herz joined Fraunhofer Venture in June 2017 and supported the Strategic Management department. Since September 2023, he has been part of the COLAB team as Innovation Manager. Previously, he was responsible for strategy, marketing, sales and product management as a product segment manager at a large international agricultural group. After training as an industrial clerk at Siemens AG, he studied Business Administration with a focus on Marketing & Strategy and Sustainable Resource Management at the Technical University of Munich. Further professional stations were Garmin Ltd. and Hilti AG.